Travel to Provence and meet our April 2021 Gin of the Month!

Husband-and-wife duo Justin and Anna-Carin Kandimaa Matterson have travelled far and wide, but nowhere in the world captured their imagination quite like Provence, France.

Find out how that bountiful region inspired them to craft the bottle of QVT Dry Gin Édition CGC that arrived in our April 2021 Gin of the Month box – a spirit that captures the region’s unique blend of tradition and avant-garde.

When Anna and Justin arrived in Provence they fell head over heels in love with the region. Following in the footsteps of avant-garde pioneers Pablo Picasso, Vincent van Gogh and Henri Matisse, they discovered a wealth of inspiration in the land of lavender fields, olive groves, historic villages and vineyards.

While Provence had inspired artists and poets of old to pick up their paints and pens, Anna and Justin instead decided to launch a distillery and to use botanicals to capture the essence of the region.

Named after Quatre-Vingt-Trois, which translates to 83, QVT Distillery pays homage to the area code where it can be found – right in the heart of Provence.

But how exactly did Anna and Justin come to craft a gin in a region where wine and pastis have reigned supreme for centuries? The story actually begins thousands of miles away, with sundowner G&Ts sipped in Zambia.

Justin was born and raised in England, but he’d always felt the urge to go out and discover for himself just how wide and wild the world was.

During his time there, he lived in Zambia, Zimbabwe, Kenya, South Sudan, Uganda, Somalia and beyond, at first creating safari lodges and later working as a contractor for the UN and the US State Department.

It was while he was creating a safari lodge in the Zambian bush that he first met Anna, a Swedish health economist who was working to develop health systems across the continent.

It wasn’t long before Anna and Justin realised they shared more than just a taste for sundowner G&Ts – a staple tipple of safari lodges – though they enjoyed their fair share of those, too. Even though they came from very different walks of life, they recognised kindred spirits in one another.

And so, the young couple soon embarked on a life together – one that took them travelling across the continent everywhere from Nairobi to Khartoum. Along the way they welcomed two daughters into the world, to tag along with them on their adventures.

The Matterson family first spent a stint in Geneva where Anna took a job with Gavi, an organisation that rolls out vaccines to developing countries. But it wasn’t long before they realised that Switzerland wasn’t the home they were looking for.

Once again it was time to make a move. Sweden and England were off the table – both Justin and Anna wanted to put down roots in neutral territory. That’s when Provence presented itself as a possibility. They had both spent time in the region in their youth, and, a couple of decades later, they could feel themselves gravitating back there.

From its natural beauty to its rich cuisine and history, Provence had everything Justin and Anna could ever wish for. Well, almost everything. There was just one key thing missing.

It seemed strange that in a region so steeped in history and avant-garde ideas, gin was conspicuously absent, especially given the emerging gin renaissance and the fact that gin was fast becoming a spirits category famous for its innovation. While now a few gins have appeared in Provence, in the early 2010s no one had thought to distil one there.

One night, looking over a menu where gin was sorely lacking, Justin and Anna began to hatch a plan.

To build something special and long-lasting, Justin knew the importance of research. Over the next five years, he studied distilling and sought out the finest stills in America, Germany and the UK. When the time came to create a still of their own, he knew exactly where to turn.

Working closely with Justin and listening to his vision, Alexander Plank the CEO at CARL, designed a bespoke hybrid still that would empower Justin to experiment with different distilling techniques.

A mammoth beast forged from copper and stainless steel, complete with a 600L pot, a six-plate rectification column and a botanical basket, the QVT still is incredibly versatile. While it can be used to distil extraordinary gins, it can also distil vodka, absinthe, brandy, rum, wine and more. For Justin, it offered the promise of innovation, and the capacity eventually to put all the ideas bubbling away in his head into action.

Over the 18 months it took to craft the still, Justin began developing the recipe for their signature gin. It wasn’t just a matter of scouring Provence for the very best botanicals to experiment with – he also wanted some serious expertise on his side. After all, if he was going to put his own spin on gin, he needed to understand the spirit inside and out.

He turned to Dr Klaus Hagmann for advice. Something of a modern-day alchemist, Klaus has over 30 years of experience in distilling and a long history of sparking creativity in up-and-coming distillers.

While developing their gin recipe, Justin and Klaus turned to the region’s long tradition of winemaking. Home to some of the finest wineries in France, Provençal wines are famous the world over for their goût de terroir – which translates as the ‘taste of the land’. To put it simply, terroir describes everything from the soil to the climate in which grapes typically grow, and how these elements affect the wine’s character.

Justin decided to follow in the footsteps of Provence’s winemakers and to apply the same principles to gin. He turned to Provence’s natural larder and selected botanicals that could either be sourced locally or had historically grown in the region. Immediately, herbs such as rosemary and thyme and flowers like lavender and rose – which Provence happens to have in abundance – stood out.

Once the still finally arrived, Justin was keen to get started. After creating the first batch of QVT Dry Gin, Anna and Justin bottled the liquid. It was the moment of truth.

QVT Dry Gin was a dazzling success, winning a Double Gold at the SIP Awards in the US, a Gold at the London Spirits Awards and a Gold at the CWSA in Hong Kong.

Never ones to rest on their laurels, Justin and Anna were keen to keep their momentum going. When Jon and John asked them to craft a special edition for Craft Gin Clubbers, they got right to work.

While they wanted to create something with a strong family resemblance to QVT Dry Gin, and for it to share the same goût de terroir, the special edition gave them the chance to reimagine their signature flavours for a fresh season.

After countless hours spent trying to get the balance and ratios of the recipe just right, Justin and Anna found themselves sitting before two tasting glasses of the liquid. They took a long sip and looked at each other. All their hard work had paid off – the flavours came together in a harmonious blend, one that would whisk drinkers off to springtime Provence.

Now that Justin and Anna have crafted two spectacular London Dry Gins, they’re branching out and experimenting. Here are some tipples you might just see coming out of QVT Distillery in the coming years.

Anna and Justin aim to make a vodka that, just like the gin they’ve crafted, is of an international standard while also having a Provençal twist.

Nicknamed ‘the green fairy’, absinthe is an aniseed-flavoured high-ABV spirit that was a favourite amongst avant-garde artists such as Pablo Picasso and Vincent van Gogh.

Justin and Anna would like to make a naturally pink gin using the colouring from wine grapes, as opposed to artificial colouring.

Eau de vie – which literally translates as the ‘water of life’ – is a clear, colourless fruit brandy (made with fruits other than grapes) crafted using processes of fermentation and double distillation.

If you’ve ever enjoyed a glass of grappa, marc would also be to your taste. Like grappa, it’s made using the alcoholic grape skins that are left over from the winemaking process.