Craft Gin Club’s Top 5 Gin Trends for 2024
Jan 1, 2024
We’re kicking off 2024 by taking a look at what we think will be some of the biggest gin trends of the year.
Using Craft Gin Club’s inside knowledge of the gin and wider drinks industry, and lots of research to back that up, our experts have predicted 5 of the biggest gin trends for you to watch out for in 2024.
With this list, you’ll be ahead of the curb and the most on-trend of your gin pals. It’s full of new and exciting developments in gin, so be sure to take a look and try out some of your favourites.
Without further ado, let’s take a look at the top gin trends for 2024.
More and more celebrities are turning their hand to gin.
2023 saw the likes of Brad Pitt, Emma Watson, Margot Robbie, Sam Heughan and Katherine Jenkins OBE all dip their toe into the world of gin, so you can expect to see plenty more celebrities putting their names to brands in 2024 too!
All of them have added personal touches to their creations to help them connect with consumers, whether that’s Katherine Jenkins’ gin which is created less than six miles away from her hometown, or Margot Robbie’s gin which is an ode to relaxing beach days spent Down Under.
And, with some of them working with top mixologists to develop their botanicals, you can see why these gins often sell out.
Which celebrity would you most like to see a gin from in 2024?
With the cost of living increasing and the desire to travel returning to pre-pandemic levels, consumers are looking to their food and drink to fulfil their travel desires.
As such, expect to see an increase in exotic and tropical flavours in your gin, syrups, and liqueurs, as well as the soft drinks and mixers that will pair with your favourite gins. And if a gin cocktail takes you one step closer to the tropics, we’re all in.
Try a Guava Flamingo until your next sunny escape…
45ml gin
15ml Campari
20ml lime juice
10ml orgeat syrup (almond syrup)
50ml guava juice
Lime wheel, to garnish
Add all the ingredients to a cocktail shaker and shake well. Strain into a rocks glass over ice, garnish and serve.
Whilst we all appreciate getting value for money, according to Bidfood’s 2024 Drinks and Food Report, 57% of consumers are more likely to pay more for a better-quality cocktail. And we all know that craft, higher-quality gins always taste better, whether in a G&T or a cocktail.
We expect this trend to expand into sourcing rarer, exclusive ingredients to contribute to the feeling of indulgence and treating yourself.
And what does the year ahead hold for botanicals? Craft Gin Club’s Master Mixologist, Dan Tripp, says: “Expect to see more gins inspired by flavours from across Asia in particular. Flavours of matcha, cherry blossom, yuzu, lemongrass and Makrut lime leaf are coming through from lots of distillers, and the great news is they are delicious”.
We predict it will be yuzu’s year in particular – this tangy yet versatile ingredient is already readily-available in the drinks sector as seen in ready-to-drink cocktails, energy drinks, teas, seltzers and more. Yum!
Last but not least, we predict that low-alcohol or no-alcohol alternatives to gin, rum, vodka and tequila are going to be huge in 2024.
Why? The quality and variety of “low and no” drinks have shot up over recent years, with many household brands like Gordon’s spending lots of time and effort perfecting their offerings. Craft gin brands like Sabatini are also at it - their 0% spirit is delicious.
And it’s not just the established gin makers that are at it.
New craft non-alcohol spirit brands are popping up regularly and there has been a small boom in no-alcohol cocktails too, especially in the ready-to-drink category.
We think 2024 is set to be the year of the mocktail and low-and-no-alcohol spirits. Watch this space!
